Managing Director & Founder Kim has over 30 years of management and specialised experience with strategic product design and development, including supply and manufacturing operations.

Design Manager Shanon has over 15 years' experience and holds a degree in Industrial Design undertaking and managing a wide variety of design engineering projects.

Office Manager Sandy is an experienced office manager with a background in accounting. Sandy managers our accounts, design projects, production, shipping and import/ export.

Hong Kong based Supply Manager Jeff has over 20 years' experience with QA inspections, manufacturing and supply chain operations throughout Mainland China & Hong Kong.

Product Designer Arie holds a degree in Industrial Design undertaking a wdie variety of industrial design, engineering and aesthetic/ graphic design based projects.

Product Designer Tim holds a degree in Industrial Design undertaking a variety of design and engineering projects, with a background in manufacturing.

Production Engineer Aston holds a degree in Engineering.
Aston manages and maintains Idea's manufacturing systems, quality control/ audits and production orders.