This month we take a further look at practical design optimisation in relation to low cost parts/products performing at the same high level usually associated with more expensive parts and products.
Idea's Design and Development process identifies the advantages of integrating design optimisation via 3D computer simulations earlier in the design process, with set performance values and fixed cost-to-manufacture criteria for successful part/product sales.

When leading horticultural/growers supply company ProLine Products approached Idea, they wanted an innovative, practical, and low cost solution to secure their reflective ground sheet material in place without damaging the product in windy conditions or puncturing tractor tyres when driven over. Critical design factors included easy-to-use, environmental resistance (windy & UV), performance, low cost production, and able to produce 10,000 GatorClip's per day.
Through a process of on-site orchard visits and conceptual 3D CAD modelling, strength (FEA) simulations and prototype test samples, the team at Idea successfully developed and built production mould tools for the GatorClip with over 500,000 global sales to date.

Our Process - 8 Phases → Idea has developed an easy to follow 3 Staged - 8 Phase process called Design | Development | Supply.

Earlier Newsletters → Check out a number of design casestudys and features from Idea.

Idea's Manufacturing Operation  | Idea-China → Check out what we do, and how we do it !

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DESIGN   |   DEVELOP   |   SUPPLY