When a Mainland Chinese OEM* factory approached Idea, their vision was to produce their own ODM** home appliance Stand Mixer, to grow their manufacturing export business around the world via internationally known brands.
Starting with an engineering brief, Idea’s team of industrial designers worked closely with the factory engineers, and marketing team researching and defining the product brief. Creative conceptual sketches were generated for three different concepts, with refinement of internal component layouts, product proportions, visual aesthetics and ergonomics, further resolved via hand crafted form study models.
Throughout this process Idea’s team captured each element of the internal engineering structure, visual aesthetics and product features within their 3D CAD modelling software (NX by Siemens) to ensure high quality A-Class surfaced engineering files on delivery of the finished product design.
* Original Equipment Manufacture
** Original Design Manufacture