Our Work - Portfolio

Idea is proud to work with a large and diverse range of clients, across a number of different industry sectors. Here are some of the many projects we have helped to make a reality from concept design to manufacture.






User Centred

Idea's experience in User Centred design, covers a wide variety of industry sectors producing products focused on ‘ease-of-use’ and fit for purpose.
obo abs goalie helmet by idea

Project - OBO Helmet

This Client approached Idea wanting a youth sports helmet compliant with CE safety standards and to establish a manufacturing supply chain.
As established World leading brand in field hockey goalkeeping equipment, this helmet needed to fit within the style of their brand, which was described as passive/aggressive; the fit and feel should be organically passive but needed to be aggressive enough to intimidate the opposition.
Through extensive clay models and sculpturing Idea produced a comfortable, lightweight helmet, with a excellent sight of vision. Once this look was approved, ball impact safety testing was conducted, with revisions until it both retained the approved look and complied with the CE safety standards. On completion Idea produced production tools, quality control specification and facilitated CE approval ready for Client handover.

Project - Solution

DESIGN 100%
DEVELOP 100%
SUPPLY 80%

Consumer Appliances

Idea's work in Consumer Appliances combines visual aesthetics; ergonomics -with a focus on 'user experience' and the very latest in consumer fashion to produce market ready appliances.
godfreys pullman vacuum backpack by idea

Project - Vacuum Backpack

This Client is a leading Australian Vacuum Cleaning specialist and wanted to design a higher quality option for backpack vacuum cleaners from the ground up, with a specific focus on being lightweight, comfortable, and high-performance. For this client comfort was the most important criteria.
Creating mock-ups was crucial for this project as every little piece of design placement needed to be carefully considered; the on/off switch, clips, etc. all had to be placed strategically to ensure the most comfortable experience. Idea created realistic mock-ups so the Clients could test out the feel and weight of what would be the final product. It was also very important to establish manufacturing methods during this design process; this was achieved by discussing the tooling budget and ensuring the tooling methods were included in the design to meet the budget requirements. On completion Idea produced engineering ready 3D CAD files directly to the clients manufacturing partner.

Project - Solution

DESIGN 100%
DEVELOP 75%
SUPPLY 10%

Electronic Products

Idea’s work in Electronic Product design extends from electronic enclosures, to integrated complex and complete functional/engineered products.
spider tracks sx by idea

Project - Spider Tracks

The Client is the world leading provider of satellite-based real-time flight tracking. Their original product transformed the industry, but they approached Idea wanting to update their product that would leapfrog their previous model.
For this product user interface was the most important part; it had to be non-intrusively mounted in order to not distract the pilot while flying, and easy to access the SOS when in an emergency. It also had to be extremely strong to survive huge impact, and perform as a data transmitter and receiver to the highest capacity. To achieve all of these criteria Idea first worked on presenting the conceptual expected outcome for approval and created prototypes with close collaboration and co-development of PCBA. On completion Idea produced production tools, quality control specification with ongoing production supply (Idea-China) to the client.

Project - Solution

DESIGN 100%
DEVELOP 100%
SUPPLY 100%

Product Engineering

Idea’s experience in Product Engineering provides a strong connection to performance, function, and manufacturing requirements; with economic solutions.

Project - LittaTrap

This Client is the world leader in the development of stormwater solutions and catch basin insert technologies had already designed and made prototypes of this product. They were in the business of custom installations to prevent stormwater pollution, but wanted a product in kit-set form that could be installed easily.
Working with the original design Idea changed up elements on review, value adding through design and developed to arrive at the easy/fast to install kitset in a compact box. To manufacture this Idea works with several specialised suppliers and along with Idea’s own manufacturing operation (Idea-China), where they are assembled. Idea produced required production tools, quality control specification with ongoing production supply (Idea-China) around the global direct to the client's customers.

Project - Solution

DESIGN 50%
DEVELOP 80%
SUPPLY 100%

Agriculture & Horticulture

Idea’s work in Agriculture & Horticulture extends from working with animal behaviour, to farm/orchard assistance products and produce packaging.

Project - Calf Feeder

The Client is an Industry Leading, well-established milk feeding products for animals. Their product was being sold well on the market but they wanted an update. They wanted the sports car equivalent of a new milk feeder range. The way it worked and its current size did not need to change, this was for aesthetic purposes only. Because the shape and look were crucial to stand out from their competitors Idea created a huge full scale foam mock-up, which both served as a way to style and capture the design as a full scale object that the clients could run their hands over and understand all the changes and approve all the designs before starting 3D CAD. This also allowed the manufacturers/ mould-makers to see how to make it. On completion Idea worked directly with the client's mould maker producing required 3D CAD data and drawings.

Project - Solution

DESIGN 100%
DEVELOP 80%
SUPPLY 10%

Health & Medical

Idea’s work in Health & Medical ranges from sports and health products with strong focus on ‘user experience,’ to pharmaceutical and medical products designed specifically for a purpose.

Project - O2U Air

As a start-up company this Client had an idea; they wanted to improve the life of other people by creating a product that improved air quality for people in countries with poor air quality. Idea had to first conceptually conceive this idea, and did a lot of background research on compressed air. To make this a product that would take off it had to look discreet and trendy but still work properly, and it had to be within a certain size to comply with safety standards. Another issue to overcome was how to integrate it into the end user's daily life; the working prototypes had to hold enough air to add value to the end user, so Idea implemented a electronically controlled, measured deployment of fresh-air bursts. Idea developed prototypes of masks, tracked down reputable suppliers of mask fabrics and air canisters, then sent them back to New Zealand where they were filled with our air. On completion Idea produced production tools, quality control specification, sourced specialised equipment with production supply (Idea-China) to the client.

Project - Solution

DESIGN 100%
DEVELOP 100%
SUPPLY 100%