Idea's industrial designers start our 8 phase approach with, research, creative conceptual sketches; mock-up and form study models, to evolve and refine the design as it comes to life.
Phase 1 | Research
Idea’s industrial design research; identifies the aesthetics; ergonomics; user experience (UX); demographic; patent (IP) and marketing needs of the product and design brief.
Phase 2 | Concept
Idea’s concept sketch process evolves the product brief into an early visual presentation showcasing aesthetic styling direction; product features; and engineering intent.
Phase 3 | Form Study
Idea’s designers 'hand crafted' form study models to further assist aesthetic and ergonomic resolve of products; literally bringing concepts to life.
Idea's design engineers use the latest 3D CAD identify and apply engineering disciplines. Using techniques including ‘design for manufacture’ and ‘performance prototype' samples.
Phase 4 | Engineering
Idea’s design engineers work with the latest in 3D CAD modelling software from Seimens NX capturing complex surfaces and detail, working product assemblies at high-level engineering performance.
Phase 5 | Prototype
Idea specialises in producing prototypes that perform in a variety of production-quality materials and appearance; validating and showcasing the product to the market before tooling investment.
Idea's manufacturing and product assembly operates from our Idea-China facility located in Shenzhen China, where we provide customised and profitable manufacturing solutions.
Phase 7 | Tooling
Idea’s NZ design and engineering team provide tool designs with ‘off-tool’ checks, to efficiently manage the tooling process. Our China-based team provides the 'hands-on' assistance ensuring quality and efficient sample supply.
Phase 8 | Production
Idea’s dedicated manufacturing/sourcing provides the complete supply solution of produced components and assemblied products including; quality audits, 'door-to-door' freight forwarding; importation; and local delivery.
We are also happy to review your concept or prototype prior to starting and offer suggestions for improvement.
We can of course review your design prior to prototype to suggest any additional design improvements.
We would be happy to review your design and talk you through likely changes.
We offer a free initial consultation where we can usually estimate and advise the likely costs.