Our Process - Design, Develop & Supply

Idea has developed an easy to follow 3 Staged - 8 Phase process called Design | Development | Supply.


Idea's industrial designers start our 8 phase approach with, research, creative conceptual sketches; mock-up and form study models, to evolve and refine the design as it comes to life.

research phase 1 of idea's design process

Phase 1 | Research

Idea’s industrial design research; identifies the aesthetics; ergonomics; user experience (UX); demographic; patent (IP) and marketing needs of the product and design brief.

concept phase 2 of idea's design process

Phase 2 | Concept

Idea’s concept sketch process evolves the product brief into an early visual presentation showcasing aesthetic styling direction; product features; and engineering intent.

formstudy phase 3 of idea's design process

Phase 3 | Form Study

Idea’s designers 'hand crafted' form study models to further assist aesthetic and ergonomic resolve of products; literally bringing concepts to life.

mock-up phase 3.1 of idea's design process

Phase 3.1 | Mock-Up

Idea’s mock-up build techniques provide an early insight to product performance, size/ proportion, and weight/ balance; important factors for early proof of concept.


Idea's design engineers use the latest 3D CAD identify and apply engineering disciplines. Using techniques including ‘design for manufacture’ and ‘performance prototype' samples.

engineering phase 4 of idea's development process

Phase 4 | Engineering

Idea’s design engineers work with the latest in 3D CAD modelling software from Seimens NX capturing complex surfaces and detail, working product assemblies at high-level engineering performance.

prototype phase 5 of idea's development process

Phase 5 | Prototype

Idea specialises in producing prototypes that perform in a variety of production-quality materials and appearance; validating and showcasing the product to the market before tooling investment.

specification phase 6 of idea's development process

Phase 6 | Specification

Idea’s design specifications ensure critical areas of function and appearance are clearly communicated in engineering drawings and through to manufacturing.


Idea's manufacturing and product assembly operates from our Idea-China facility located in Shenzhen China, where we provide customised and profitable manufacturing solutions.

tooling phase 7 of idea's manufacturing supply process

Phase 7 | Tooling

Idea’s NZ design and engineering team provide tool designs with ‘off-tool’ checks, to efficiently manage the tooling process. Our China-based team provides the 'hands-on' assistance ensuring quality and efficient sample supply.

production phase 8 of idea's manufacturing supply process

Phase 8 | Production

Idea’s dedicated manufacturing/sourcing provides the complete supply solution of produced components and assemblied products including; quality audits, 'door-to-door' freight forwarding; importation; and local delivery.