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Looking to expand into the digital space, our client Johelma identified an opportunity for a social platform dedicated to dogs and their owners, with a particular focus on connecting breeders and pet enthusiasts.
Idea supported the early-stage concept through user research, feature definition and scope refinement to ensure the platform was commercially viable before development investment. Our involvement extended to brand naming, logo creation and guidance on intellectual property and international trademark protection.
With a clear brief established, the concept was translated into structured user flows and interface layouts, evolving into a semi-functional mock-up capable of demonstrating real interaction without committing to full software build.
The result was a credible, investor-ready tool that enabled meaningful feedback and positioned the concept for confident next-stage development.
Developing a product that connects to an App? Discover how early mock-up validation can support smarter development decisions.
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