Project - Stand Mixer

Idea has a longstanding partnership with ShineChef, a leading OEM* manufacturer based in Mainland China. Our commitment to design innovation has helped ShineChef expand its vision by developing a range of ODM** home appliance Stand Mixers. In 2024, they achieved a significant milestone, producing over 1 million stand mixers in a single year, which were exported worldwide.
Starting with an engineering brief, Idea’s industrial design team collaborated closely with ShineChef’s engineering and marketing teams to research and define the product requirements. Through creative conceptual sketches, we explored various design styles and refined internal component layouts, proportions, visual aesthetics, and user ergonomics. These ideas were validated using handcrafted form study models.
Throughout the process, Idea’s team meticulously captured every detail of the internal engineering structure, visual aesthetics, and product features using Siemens NX 3D CAD software, ensuring delivery of high-quality A-Class surface engineering files, ready for production tooling.
*   Original Equipment Manufacture
** Original Design Manufacture

What we Did