News - Recent Projects

Check out the latest news articles and featured projects from Idea!

Consumer Product Design - Pullman Advance PV900

Check out this promotional and informative YouTube post from Godfreys Vacuums.
Idea’s design team took a ‘blue sky’ approach - developing conceptual designs evolved through actual size Form-Study (ergonomic) models, 3D CAD assembly modelling into marketable prototype samples ready for production engineering and tooling.

COVID Update - Working at Alert Level 3

  • Level 3 (1 Sep 2021)
  • Idea-NZ
  • OPEN  ⇒  
  •  Idea-China
  • OPEN

With the announcement most of New Zealand has dropped to COVID-19 Alert Level 3 as of 1st September, we wanted to give you a heads up on what this means here at Idea Developments.
Our Idea-NZ team of product designers and engineers are back working from our office, as we continue to provide support and delivering on committed projects, with capacity for new design and development projects.
Our Idea-China Shenzhen operation remains open with little to no restrictions, as we continue to deliver on current production orders, with capacity for new orders.......

COVID Update - Operational at Alert Level 4

With the implementation of COVID-19 level 4 status now locked in place for a longer period, we thought an update from the team at Idea Developments would be helpful.
Our Idea-NZ team of product designers and engineers are operating remotely to provide support and delivering on committed projects, with capacity for new design and development projects.
Our Idea-China Shenzhen operation remains open as we continue to deliver on current production orders, with capacity for new orders........

GatorClip - Optimised Performance/Cost

When leading horticultural/growers supply company ProLine Products approached Idea, they wanted an innovative, practical, and low cost solution to secure their reflective ground sheet material in place without damaging the product in windy conditions or puncturing tractor tyres when driven over. Critical design factors included easy-to-use, environmental resistance (windy & UV), performance, low cost production, and able to produce 10,000 GatorClip's per day.
Through a process of on-site orchard visits and conceptual 3D CAD modelling, strength (FEA) simulations and prototype test samples, the team at Idea successfully developed and built production mould tools for the GatorClip with over 500,000 global sales to date.

FEA Simulation - Strength/Weight Optimisation

The balance between ‘over-engineering’ and ‘cost targets’ has always been a challenge in the design process. On the one hand over-engineering reduces failure rates, and on the other hand material weight savings offer easy cost reductions, but can introduce uncertainty with life expectancy or unforeseen breakages. Idea integrates FEA Simulations as part of their design optimisation process, providing early insight into strength performance and material/weight reductions.

Product Mock-Up Models - Proof of Concept

In these challenging times it is important to evaluate the likely success of a product concept as early as possible during the development phase to ensure the final product outcome is viable.
Idea utilises a wide array of mock-up build techniques for model making including; soft (blue) foam, clay sculpturing, 3D Printing, engineering fabrication and general workshop skills to develop a wide range of mock-up models fit for purpose.

3D Computer Render - Showcase a design

In these challenging times it is important to validate a design during the development phase(s) to ensure the final outcome (investment) is aligned correctly with the marketplace
Idea uses the very latest in 3D CAD modelling software (NX by Siemens) for computer modelling and generation of technical and marketing style rendered images to showcase the design.

Conceptual Design - Showcase an idea

Creating fresh original designs can be challenging from a written brief, particularly for start-ups or when developing a new product line.
Idea has developed a proven process for conceptual design generation, where our design team work closely with our clients, drawing knowledge from our manufacturing operation (Idea-China) to create validated concept designs.

Happy 21st – History of Idea Developments

We are celebrating 21 years of creative product Design, Development and manufacturing Supply of exciting and successful products around the world. From humble beginnings in 1998 when Kim Scott formed Idea, to the 2010 formation of Idea-China, to the present day NZ team of six and manufacturing operation in China. Idea’s mission to ‘exceed expectations through holistic design’ remains unchanged in proving; Industrial Designed Engineering Answers (IDEA).

Pullman Backpack - Holistic Product Design

When a leading Australian Vacuum Cleaning specialist approached Idea, their new product vision was very clear, to design a Vacuum Cleaner with a ‘World-first Comfort System’ for maximum user comfort and lightest weight performance.
Idea’s design team took a ‘blue sky’ approach - developing conceptual designs evolved through actual size Form-Study (ergonomic) models, 3D CAD assembly modelling into marketable prototype samples ready for production engineering and tooling.

Mega Gulper Vacuum Head - Resolved in 8wks

When an Australian product engineering & testing firm approached Idea, on behalf of their client, they recognised the difficultly in combining visual design aesthetics with engineering (airflow) requirements.
Idea’s design team developed a strategic plan combining early aesthetic product resolve concurrent with engineered requirements. Time reducing milestones included Idea’s build of working (ready to test), marketable prototypes early in the process, resulting in early tooling/ manufacturing sign off, and pre-sale marketing of the Mega Gulper.

Sauber Visualiser - Good Design Awards Finalist

When Godfreys, the leading specialist Vacuum Cleaning company in Australia & New Zealand approached Idea, their vision to create and sell a market leading product was very clear.
In May of this year the Sauber Visualiser was awarded Finalist in the 2015 Australian Good Design Awards.
The concept of this product started from an idea of capturing and combining product performance, ease-of-use, reliability and visual brand integration. Through Idea’s design and development process, the product evolved into working 'marketable' prototype samples, fully engineered ready for tooling.

Probace - Concrete Foundation System

When qualified builder Aaron George approached Idea he already knew there was a need for improved technology in the way boxing/ formwork is built. The challenge was then how to create a patentable, functional bracing system design with a difference, ready for production and supply.
Through Idea's design and development process a series of concept designs and mock-ups were created and tested to validate the design direction. Idea’s team then engineered and developed the design through to tooling, production and in-house assembly of the Probrace System .

DnA Lifestyle Products - CARRY- MATE

When Doug and Aileen from DnA Lifestyle Products approached Idea with their vision of a marketable end product, the challenge was then how to create a product design with the feature set to match their expectations.
Through Idea's design and development process a series of concept designs and mock-ups were created to validate the product design and feature set with actual farm testing. This approach provided clear direction for the remaining design and engineering work through to tooling. The CARRY-MATE logo, website and supporting marketing print material was designed by Idea's graphics team.

Evolve Coffee - EVO 3.0

When three kiwi entrepreneurs from Evolve Coffee Ltd created a vision of integrating their three favourite processes into one coffee device. They approached Idea with the goal of creating a 'workable' prototype at 'marketable' qualityready for production.
Over the following months Idea's team of designers and engineers in both NZ & China created this successful product solution, along with manufacturing infrastructure, pricing and planning.

Performance Prototypes - In Production Materials

When a Leading Dairy Industry  supply company approached Idea they were at a cross road. Having already rapid prototyped (3D Printed) several parts as part of their 'proof of concept' process, they were still looking to 'real world' test and validate the 'product' prior to committing to production tooling.
Idea's team of design engineers reviewed the test requirements and prepared a prototype program, producing 30 part sets in a variety of production materials for real world 'Milking Shed' testing.
End result; tangible test results, design refinements and production tooling started all ahead of schedule with reduced risk and on budget.

STEELFORT - Eco 480 Lawnmower

Steelfort Engineering approached Idea with a vision of developing a new semi commercial 'wide-cut' mower for their next generation Eco Series Lawnmower Range.
By establishing a strong interactive partnership through one of Idea's tailored resource packages, our design team accelerated the research, design and development process forward providing new design/ engineering opportunities. This level of collaboration resulted in a final 'team' design solution delivered on time to catch the seasonal product launch.

Featured Posts

  • 21 years of design by idea

    Celebrating 21 years of creative product design & development.

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  • vacuum cleaner design by idea

    Holistic design and development of a Vacuum Cleaner Backpack.

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  • lawn mower design by idea

    Product design of Lawnmower with client collaboration.

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  • good design award by idea

    Good Design Award finalist Sauber Visualiser design.

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