Project - Calf Feeder

The Client is an Industry Leading, well-established milk feeding products for animals. Their current product was selling well on the market but they wanted an update. They wanted the sports car equivalent of a new milk feeder range.
The way it worked and its current size did not need to change, focus was on the aesthetics because the shape and look were crucial to stand out from their competitors.
Idea created a huge full scale foam mock-up, which both served as a way to style and capture the design as a full scale object that the clients could run their hands over and understand all the changes and approve all the designs before starting 3D CAD. This also allowed the manufacturers/ mould-makers to see how to make it. On completion Idea worked directly with the client's mould maker producing required 3D CAD data and drawings.

What we Did