Case Study - Featured Project

Idea works with a large and diverse range of clients, across a number of different industry sectors. Here are some featured case studiy examples of the many projects we have helped to make a reality from concept design to manufacture.

Consumer Appliance - Industrial Design

Idea's work with Consumer Appliances combines visual aesthetics; ergonomics - with a focus on 'user experience' and the very latest in consumer fashion to produce market ready appliances.
stand mixer kitchen applicance industrial design by idea

Project - Stand Mixer

When a Mainland Chinese OEM* factory approached Idea, their vision was to produce their own ODM** home appliance Stand Mixer, to grow their manufacturing export business around the world via internationally known brands.
Starting with an engineering brief, Idea’s team of industrial designers worked closely with the factory engineers, and marketing team researching and defining the product brief. Creative conceptual sketches were generated for three different concepts, with refinement of internal component layouts, product proportions, visual aesthetics and ergonomics, further resolved via hand crafted form study models.
Throughout this process Idea’s team captured each element of the internal engineering structure, visual aesthetics and product features within their 3D CAD modelling software (NX by Siemens) to ensure high quality A-Class surfaced engineering files on delivery of the finished product design.
*   Original Equipment Manufacture
** Original Design Manufacture

What we Did


Product Design Gallery - Consumer Appliance

Idea has built up an extensive library of consumer appliance designs since 1998, across a diverse range of industry sectors and clients.