In this edition, we look at how Idea’s front-end design work can carry a project further than most expect.
When the brief, creative thinking, and design discipline are aligned early, a well-resolved concept can sometimes go straight through to tooling with only minor refinement.
In this case, the initial concept presentation was already close to the final manufactured outcome — a good reminder of what happens when design intent, engineering logic, and manufacturability all meet at the very first stage.

When Mouldings Unlimited, a local NZ based plastic rotational moulding company, was approached by Wellington Free Ambulance with an opportunity to develop a new outdoor AED cabinet, they came straight to Idea Developments.

The new cabinet requirement arose due to the harsh environmental conditions of the coastal Wellington Harbour, proving too severe for standard metal constructed AED cabinets.
Before committing to production funding, a viable product concept was required – and having collaborated on numerous projects since 2009, Mouldings Unlimited turned to Idea Developments confident in their team’s expertise in research and product design from a manufacturing perspective

Idea’s design and engineering team developed a conceptual product that met stringent weatherproofing and corrosion resistance requirements while remaining cost-effective for rotational moulding. The solution successfully balanced functional performance with manufacturability and has progressed to mass production.

Thanks to this design by Idea, our client — Mouldings Unlimited is now expanding both their market reach and product range.

If you’re developing your next product, our integrated concept design-to-manufacture process can help you achieve shorter leadtimes and reduced development cost.

Concept design-to-manufacture → Check out what we do, and how we do it !

Health & Medical Solutions → Explore the value of our design in the Health and Medical sector.

Idea's Design & Development Solutions → Check out all our solutions to help you and your project progress.

Our Process - 8 Phases → Idea has developed an easy to follow 3 Staged - 8 Phase process called Design | Development | Supply.

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